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Turn ad clicks into serious buyers.

Custom landing pages with a quiz, finder or calculator built in. Designed for your brand to qualify buyers before they enquire, so the traffic you already pay for sells more.

Calculate wasted ad spendSee plans and pricing
  • More qualified leads
  • Less wasted ad spend
  • All done-for-you
100% money-back guaranteeBeat your current page by 30% in 30 days, or get 100% back.

Built for experiences and high-ticket services

  • Wellness retreats
  • Luxury travel
  • Premium events
  • Wedding venues
  • Yoga & meditation retreats
  • Safari & expeditions
  • Boutique hotels
  • Yacht charters
  • Private clinics
  • Kitchen studios
  • Home improvement
  • Tailor-made tours

The ad click isn’t
the problem.

What happens after it is.

When leads from your ads cost too much, the clicks usually get the blame. More often it’s the page they land on: a contact form that treats a $40,000 client and an idle browser exactly the same. So your team chases everyone, your best buyers wait, and your ads learn to find more form-fillers.

SarahReady to buy
TomJust browsing
The clickClicks your ad at 9pm.Has dates, a group of 12 and $40,000 to spend.
The clickClicks the same ad.No dates, no budget. Curious.
The formBoth fill in the same generic contact form.Name, email, phone, message.
Meta and Google receive2 leads Counted the moment the form is sent, and both look identical.
  • Lead valuenot captured
  • Budgetnot captured
  • Timingnot captured
  • Intentnot captured
What you knowTheir intent: unknown.The form never asked about budget, dates or timing, so they look identical.
The follow-upBoth get the same generic sequence.The same emails, the same call script, the same place in the queue.
The replyCalled back on day 3.By then she’s spoken to two others.
The replyGets the same 20-minute call.Your team can’t tell either.
The outcomeBooks elsewhere.With someone who replied first.$40,000 lost
The outcomeNever buys.An hour of your team’s time.1 hour wasted
What actually happened0 salesNeither became a customer. But your ads were told “2 leads”, so they go looking for more people like Tom.

  1. Everyone gets the same form.

    A serious buyer and a student doing research type into the same five boxes. You can’t tell them apart until someone picks up the phone.

  2. Your best buyers wait in line.

    Serious people enquire at 9pm, then hear back after your team has worked through the time-wasters. By then, some have booked elsewhere.

  3. Your ads learn the wrong lesson.

    Meta and Google optimise for whatever you count as a conversion. Count form fills, and they’ll find you more people who fill in forms.

What you get

Your clients get answers.
Your team finds buyers.

We replace the page your ads land on with a qualified site: a landing page in your brand with a quiz, finder or calculator built in. Visitors get a personal answer in under a minute. Your team gets every lead scored.

Every visitor finds their fit.

A few thoughtful questions, then an answer that feels made for them.

Quiz · Retreat Matcher94% match
The Sintra Reset7 nights · from $6,800
  • Quiet and coastal
  • Fits your dates
  • In your budget
Next stepBook a call with Ana ↗
  • A recommendationThe retreat, trip or treatment that suits them.
  • A quoteAn honest price range for their kitchen or event.
  • A result made for themTheir own plan, with the reasons it suits them.
  • An easy next stepA call, a date or a deposit, while they’re keen.

Your business gets the full picture.

The buyer behind every answer: scored, ranked and in your CRM before they’ve closed the tab.

Ready for your teamFit score
  • ALAlex L.7 nights · $8,000 budget · This month96/100
  • SMSam M.5 nights · $5,000 budget · Next month84/100
  • JDJo D.3 nights · Flexible · Later this year61/100
  • Serious buyers firstScored and ranked, so the best get called first.
  • Lead alertsEvery lead by email. Hot ones in seconds from Growth.
  • Ads that learnMeta and Google hear which clicks became customers.
  • In your systemsStraight into your CRM or booking tool.

Four ways to qualify, each built into your page.

  • Quiz

    Best when buyers need a recommendation.

    “Which retreat is right for me?”

  • Finder

    Best when you have lots of options.

    “Villas for eight, in June, near a beach.”

  • Calculator

    Best when price is the first question.

    “What will my kitchen cost?”

  • Custom tool

    Best when your sale doesn’t fit a box.

    “Plan our wedding weekend.”

Not sure which one fits your business? Book a demo call 

Case study · Meta ads data

The work should
speak for itself.

One retreat client. Their old landing page against a qualified site, split-tested side by side.

  • Cost per lead$5.0385%vs $34.57 before
  • Leads609600%vs 87 before
  • Lead conversion rate14.94%209%vs 4.83% before
  • Click-through rate7.91%14%vs 6.92% before
Before and after, metric by metric
  • Ad spend
    $3,008
    $3,062
  • Leads
    87
    609
  • Lead conversion rate
    4.83%
    14.94%
  • Cost per lead
    $34.57
    $5.03
  • Click-through rate
    6.92%
    7.91%

Each metric is drawn on its own scale. Source: Meta Ads Manager, two ad sets run side by side, results as of day 10. Lead conversion rate = leads ÷ landing page views.

Client case study

A luxury retreat centre advertising to a US audience on Meta and Google.

We built them a qualified site: a new landing page with a Retreat Finder at its heart, matching each visitor to the right retreat before they enquire, and connected to their CRM and ads. It ran side by side with their old landing page, with the ad budget split evenly.

After 10 days on the same spend, leads rose 600% (7×), from 87 to 609. Lead conversion rate then rose 209%, from 4.83% to 14.94%, and cost per lead fell 85%, from $34.57 to $5.03. As Meta learned who buys, click-through rate and CPM kept improving.

See what you’re losing now

Answer 6 quick questions about your traffic, enquiries and clients. See what more serious enquiries would be worth to you, in about 60 seconds. No email needed.

Live demo

Try one.
See what happens.

Three working examples. Click through as a visitor and watch your team’s view fill in. Finish, and see the result page and follow-up they get.

What your customer sees

thegoodescape.example/find-your-retreatInteractive demo
Question 1 of 7

What do you need most?

Watch the panel on the right as you answer.

What your business sees

What your team seesLive
–
WaitingDemo visitorGoogle search · “wellness retreat”
Answer on the left to send a lead here
Looking for–
Budget–
Timing–
Today’s leads, best first
88Lead #2213$12k
57Lead #2209$6.1k
22Lead #2204$3.7k
–Demo visitor (you)–
Happens automatically
Waiting for the first answer…
Alert decided once they answer.
Ad signal sent once they qualify.

The Qualify Loop™

Your ads learn who qualifies.
Then find more of them.

Meta and Google optimise for the signal you send them. We send a better one: who qualified, what they’re worth and who bought. We build it, connect it and run it for you.

  1. Every ad click is tracked.Every visit keeps its click ID, so each lead traces back to the ad that brought it.
  2. Your quiz turns answers into a score.Needs, budget and timing, scored the way your best customers look.
  3. Your CRM ranks and routes the lead.Created with its source and score, so your team calls the best first.
  4. Every lead gets the right next step.Ready to buy: an alert to your team and a booking link. Still deciding: a result and a nurture sequence. Not a fit: a kind no-thanks.
  5. Every outcome trains your ads.Qualified leads, booked calls and sales go back to Meta and Google with their value, so they find more people like them.

Wired into the tools you already use.

We connect your ads, your site and your CRM, and keep the connections working. Every click, score and sale passes between them automatically, so Meta and Google learn from real buyers, not form fills.

Works with
  • Meta Conversions API
  • Google Ads conversions
  • GA4
  • Your CRM or booking tool
  • Email and SMS

Remarketing that knows who’s who.

Answers and scores become audiences, so your budget follows the people worth following.

  • Hot, 75+Retarget with a booking offer
  • Warm, 50–74Nurture with proof and stories
  • Not a fitExcluded from paid reach
  • BuyersLookalike seed for new reach
Calculate your savings

See what a better signal could save on the ads you already run. 6 questions, about 60 seconds, no email needed.

Who it’s for

For high‑ticket businesses.
Not for everyone.

Businesses with a sales step, where one right client is worth thousands.

We should talk if…

  • You sell a high-value experience or service people need help choosing.
  • You already advertise and have a steady flow of enquiries.
  • Someone on your team calls, meets or emails every enquiry.
  • Your sales team spends too much time chasing the wrong people.
  • You’re happy to test the numbers and follow up quickly.

Probably not yet if…

  • You sell products through an online checkout.
  • You’re still finding your offer or your first customers.
  • Your site doesn’t have enough traffic for a meaningful test.
  • You want the cheapest template to build yourself.
  • You need a quick fix for an offer that isn’t selling.

Still on the fence?

Show us your offer, ads and enquiries. One short call, and you’ll know if a qualified site would pay for itself, or if it’s better to wait.

Book a demo call

Pricing

One price.
Scaled to your spend.

Move the slider to your monthly ad spend. More spend unlocks more testing and deeper integration.

Growth

For $10k to under $30k a month in ad spend

$15,000
$975a month

+ $2,500 one-time set-up

Start on GrowthBook a demo

Not sure it pays off? Run the numbers

Included on Growth

Every item is done for you, not handed over as a tool to set up.

StarterIn every planIncluded
  • A custom landing page with a quiz, finder or calculator built in, or built into your existing site
  • Standard CRM or booking connection
  • An email to your team for every new lead
  • Verified conversion tracking with click IDs
  • Qualified leads, booked calls and sales sent back to Meta and Google, with their value
  • Remarketing audiences built from their answers
  • Personal result email + basic follow-up sequence
  • Split test against your current page
  • One A/B test a month to lift your results
  • Custom results dashboard + a monthly update
GrowthFrom $10k a monthIncluded
  • Lead scoring by fit, budget and timing
  • Custom follow-up workflows by score and answers
  • Speed-to-lead alerts: hot leads reach the right person in seconds
  • Deeper integration with your CRM and sales process
ScaleFrom $30k a monthIncluded from $30k
  • Two A/B tests a month instead of one
  • Extra pages and quizzes for other offers, markets or audiences
  • Custom workflows, CRM connections and field mapping
  • Attribution reporting, from ad click to closed sale

Scoped with you: we agree which pages, quizzes and custom connections your business needs.

  • Custom-built for your brand and customers
  • Live in 7–14 working days
  • Monthly plans, cancel anytime
  • Plugs into your CRM and ads
  • A new A/B test every month

Beat your current page by 30% in 30 days, or get 100% back.

If your qualified site hasn’t beaten your current page on cost per qualified lead or per booked call within 30 days, you get a full refund. The split test decides, so we’re both looking at the same numbers.

  • Split test against your current page
  • Judged on cost per qualified lead
  • Full refund if it doesn’t win

Want us to run the ads too?

Optional. We can run your Meta and Google ads on the signals your qualified site creates. Ask us about it in your demo.

Ask in your demo ↗

See what you’re losing now.

Six questions. Your conversion and close rates, the sales you’re missing, and the plan that fixes it. No email needed.

Run the numbers ↗

Build, test, improve

Built for you.
Better every month.

A managed service, not another tool to learn. We bring the strategy and do the work, from the first question to the next improvement. You get the results.

  1. Build.

    We start with strategy: who your best customers are and what to ask them. Then we design and build your landing page and the journey inside it, in your brand, as its own page or inside your site, connected to the tools you already use. No template to fill in. Live in 7–14 working days.

  2. Test.

    We split your traffic between the new journey and your current page. Qualified buyers and booked calls decide the winner, not clicks, and our money-back guarantee rides on the result.

  3. Improve.

    Every month we run a new test and send you a clear report. We keep refining the questions, scoring and follow-up around what converts. You judge the results; we do the work.

Questions

Good questions.
Straight answers.

Anything else? Ask us.

Send us a message ↗

What exactly are you building for us?

A qualified site: a custom landing page in your brand with a quiz, finder or calculator at its heart, plus the tracking, lead scoring and CRM connections behind it. We plan it with your sales team, write it, design it, build it and keep testing it. You don’t have to build anything.

Will we get fewer enquiries?

Possibly. The aim is more serious buyers, not more form submissions. We agree what a qualified enquiry means before building, then measure quality and cost against your current page.

Do you replace our website or ad agency?

No. Usually we build a separate page your ads point to, on its own address such as find.yourbrand.com, so your main website stays as it is. If one of your pages already works well, we can build the quiz into it instead, and we’ll recommend whichever will test fairly and convert better. Your ad agency keeps running your ads; we send them better signals.

How is this different from a landing page builder?

Builders like Unbounce or Leadpages give you software to make a page yourself, and every visitor still meets the same form. We design and build the page for you with a quiz, finder or calculator at its heart, score every lead, route it to your sales team and send real sales back to Meta and Google. Then we test it against your current page every month. See the full comparison.

Why not build it ourselves with a quiz tool?

You can, and tools like Typeform, ScoreApp or involve.me cost less a month. What they leave to you is the work: deciding with your sales team what a serious buyer looks like, writing questions people finish, designing the page, setting up tracking that sends sales back to your ads, and running a new test every month. We do all of that, and back it with a 30-day money-back guarantee. Compare the options.

How do you know it’s working?

We split-test your qualified site against your existing page using comparable traffic, and track qualified enquiries, booked calls and customer outcomes rather than declaring a winner from quiz completions alone.

What does the money-back guarantee cover?

If your qualified site hasn’t beaten your current page on cost per qualified lead or booked call within 30 days, you get a 100% refund. We agree how we’ll measure it before launch.

Which systems can you connect to?

Every plan includes a standard connection to your CRM or booking tool, plus your ad platforms and analytics. Custom CRM connections come with spend of $30k+, and anything more advanced we quote separately.

How accurate is the loss estimate?

It’s a rough guide built from your answers and conservative assumptions, and every assumption is shown next to your number. The split test and the guarantee are how we prove what we win back.

Who is this not right for?

Businesses still finding their offer, sites without enough traffic for a fair test, and anyone after the cheapest template to build themselves.

Your next buyer
is in there.

Let’s make them easier to find.

Calculate wasted ad spendBook a demo6 questions. No email needed. An honest answer.