Typeform alternative
Typeform vs QualifySites: a better form, or better buyers?
Typeform is one of the best form builders there is, and its scoring has got much better. If your ads send people to a form, though, the form is only one part of the problem. Here’s where Typeform is the right tool, and where a done-for-you journey earns its higher price.
Credit where it’s due
What Typeform gets right
Typeform changed what people expect from a form. One question on the screen, big friendly type, a smooth step to the next: it feels more like a conversation than paperwork, and reviewers on G2 and Capterra still single that out more than anything else. For a lot of businesses it’s the first time a form felt designed.
It’s also grown up. There’s now a lead qualification mode that writes questions from a description of your ideal customer, scores each answer against rules you set, and sends people to a different ending depending on their score. Logic and branching work on every plan. Hidden fields can carry a campaign’s UTM tags into each response, and there are native connections to HubSpot and Salesforce and hundreds more through Zapier.
So the honest starting point is this: if you only need a good-looking form that asks smart questions and routes people by their answers, Typeform will do it, and it will cost you far less than we do.
Where people run into trouble
The complaints that come up again and again in reviews are about price and limits rather than the form itself: useful features held back for higher plans, a cap on responses each month, and only one to five seats before you need an enterprise plan. Those matter more than they sound when the form is the thing your ad budget points at.
Side by side
Typeform and QualifySites, row by row
Where Typeform has the edge, we say so. Its prices change often (it says it’s testing them), so check its pricing page too.
| Typeform | QualifySites | |
|---|---|---|
| What you’re buying | Software. A form and survey builder you design, write and run yourself. | A service. We plan, write, design, build, connect and test it for you. |
| Asking one question at a time | Its signature, and very well done. Respondents like it. | The same idea, designed around your buyer’s decision rather than a form layout. |
| Scoring and different results | Yes. A lead qualification mode with scoring rules and endings by score. | Yes. Scored on fit, budget and timing, with rules agreed with your sales team. |
| Calculators and quotes | Possible with variables. No dedicated calculator question type. | Built to order: price ranges, quotes and itemised estimates.Edge: QualifySites |
| Google Ads conversions | No native integration. Typeform staff point people to Google Tag Manager. | Click IDs kept on every lead; qualified leads and sales sent back to Google Ads.Edge: QualifySites |
| Meta Conversions API | Pixel built in. The API side sends standard events, not lead quality. | Qualified leads, their value and sales sent server-side to Meta.Edge: QualifySites |
| Responses | Monthly allowance shared across all forms. At the limit, forms go private. | Not priced by responses. Your plan follows your ad spend.Edge: QualifySites |
| Tested against your current page | Not a built-in feature we could find. You’d set it up yourself. | Every build: a split test against your existing page on comparable traffic.Edge: QualifySites |
| Lots of different forms | Surveys, HR, research, feedback, NPS. Hundreds of forms on one account.Edge: Typeform | One journey per offer, optimised for buyers. Not a general form tool. |
| Price | $39/mo, or $28/mo billed yearly, rising with responses and seats.Edge: Typeform | $495/mo + $1,500 set-up, scaled by ad spend. |
The part after the submit button
Your ads learn from what you tell them
Here’s the bit most form comparisons skip. Meta and Google don’t just deliver your ads; their algorithms decide who sees them, and they learn from whatever you tell them counts as a success. Tell them a form submission is the goal and they will find you more people who submit forms. Some will be buyers. Plenty won’t.
The fix is to send a better signal: which clicks became qualified leads, what those leads are worth, and which ones bought. To do that, every lead has to keep the click ID it arrived with, and the outcome has to go back to the ad platform from a server, not just a browser pixel.
This is where Typeform, as of October 2026, leaves you to build it yourself. There’s no native Google Ads integration: Typeform’s own community answers point you to Google Tag Manager, and embedded forms are known to miss conversions. There is a Meta Pixel integration, and its Conversions API side sends standard events. We found no native way to pass lead quality or click IDs back to either platform. Third-party tools and a good tracking specialist can close the gap.
With us that loop is part of every plan. Each visit keeps its click ID, the quiz turns answers into a score, your CRM gets the lead with its source attached, and qualified leads, their value and sales go back to Meta and Google. Over a few weeks the platforms learn who actually buys.
Worth knowing
Response limits and ad-funded forms
Every Typeform plan comes with a monthly allowance of responses, and that allowance is shared across all the forms on your account. Typeform warns you at 90% and again at 100%. At the limit, your forms switch to private and stop collecting until the month rolls over, unless you buy more responses or turn on auto-upgrade, which keeps them open and charges for the extra.
For a survey that’s a minor annoyance. For a form your paid traffic lands on, a form that quietly closes in the middle of a campaign means paying for clicks that can’t convert. If you go with Typeform for ad traffic, turn auto-upgrade on and keep an eye on it. One reviewer also noted that test submissions count towards the allowance, so budget for those while you build.
Our plans are sized by your ad spend, not by how many people answer. A busy month doesn’t close the journey or change the bill.
Price
What each one costs, and what it covers
We’re not the cheaper option, and we don’t pretend to be. Typeform’s price is for the software; ours is for the work.
Typeformpublished plans, checked 23 October 2026
- Basic$39/mo$28/mo billed yearly · 100 responses a month · 1 seat
- Plus$79/mo$56/mo billed yearly · 1,000 responses · 3 seats · no Typeform branding
- Business$129/mo$91/mo billed yearly · 10,000 responses · 5 seats
- Growth Flow$379/mo$266/mo billed yearly · adds enrichment and follow-ups
Prices from the plan cards on Typeform’s pricing page. The comparison table on the same page showed lower figures, so you may see different prices. Your time, design and tracking set-up are on top.
QualifySitesone plan, sized by your ad spend
- Starter$495/mo + $1,500 set-upAd spend $3k to under $10k a month
- Growth$975/mo + $2,500 set-upAd spend $10k to under $30k a month
- Scale$1,495/mo + $4,500 set-upAd spend $30k+ a month
Includes planning, copy, design, the build, CRM and ad-platform tracking, a split test against your current page and a monthly A/B test. Live in 7–14 working days. Beat your current page by 30% in 30 days, or get your money back.
Which one fits
Six businesses, six honest picks
A people team running surveys, onboarding forms and NPS
Our pick Typeform
That’s Typeform’s home ground. Many forms, many uses, one tidy account. We don’t do any of that.
A start-up testing which message lands, on $1,500 a month of ads
Our pick Typeform
Build a short Typeform, watch the answers and learn. At that spend our fee would eat too much of the budget.
A luxury retreat spending $12k a month on Meta
Our pick QualifySites
Every enquiry is worth thousands, and Meta needs to learn who books, not who fills in forms. That loop is the work we do.
A kitchen studio whose buyers ask “what will it cost?” first
Our pick QualifySites
A calculator that gives an honest price range is the hook. In Typeform it means variables and workarounds; we build it to order.
A marketing team with a CRO lead and a tracking specialist
Our pick Typeform
If you have the people to wire up GTM and server-side events and run tests, Typeform plus your team can do a lot of what we do.
A clinic whose team can’t call back within a day
Our pick Neither, yet
Fix follow-up first. A better form, ours or anyone’s, won’t help if serious enquiries wait three days for a reply.
Questions
Typeform vs QualifySites: what people ask
Is Typeform good for lead qualification?
Can Typeform send conversions to Google Ads?
Does Typeform work with the Meta Conversions API?
What happens when you hit Typeform’s response limit?
Why does QualifySites cost more than Typeform?
Can I keep using Typeform for other things?
How we compared
We’re QualifySites, so we’re not neutral, and you should read this page knowing that. Everything we say about Typeform comes from its own public pricing, product and help pages, checked on 23 October 2026, and from themes that come up again and again in public reviews. Prices change, so check theirs before you decide. If anything here is wrong or out of date, email hello@qualifysites.com and we’ll fix it.
Sources
- Typeform pricing (plan cards and plan table)
- Typeform help: response limits
- Typeform help: auto-upgrade your response limits
- Typeform help: lead qualification for small and medium businesses
- Typeform community: Facebook Conversions API (2023)
- Typeform community: tracking submissions as Google Ads conversions
- Typeform agency partners
- Typeform reviews on Capterra
Keep Typeform for surveys.
Give the traffic you pay for a journey that’s built to find buyers, and a guarantee that it beats your current page.